Welcome to Customer Comfort

Car purchases typically rank as one of the most significant expenses for individuals. Unfortunately, the car-buying process can be a frustrating journey. Long wait times, pushy salespeople, limited finance options, and an overall uncomfortable experience can spoil the excitement, because dealerships are generally incentivized to sell, not optimize experience. That's where NEON comes in. We offer a revolutionary approach to car buying, providing detailed expertise and a friendly low-commitment tour of vehicle to help the customer settle mentally into the idea of buying the car. It turns what is normally a defensive process into one that feel enjoyable.

Reinvent the car buying experience

While nothing can replace the excitement of getting behind the wheel, NEONs change the way you explore and select your dream car. From the moment you walk into the showroom, NEON is there to greet you and make personalized recommendations based on your needs and preferences. It knows what model you're currently viewing and can recommend options tailored exactly to what you describe. It can also show you what a customized car would look like and send the design to your phone. From start to end, NEONs are equipped with comprehensive knowledge of every detail from bumper to bumper for each car you test drive, and stays engaged with you. Welcome to a new way to shop - personalized, seamless, and always at and on your side.